What we’d fix, in order

1. 1Loads, and it's secureGrade after this fixD
2. 2SitemapGrade after this fixD
3. 3A way to ask for a quoteGrade after this fixC
4. 4Name, address and phone agreeGrade after this fixC
5. 5Google reviewsGrade after this fixB
6. 6Pictures are describedGrade after this fixA

The grade is a count of what still needs work. It shows where the count lands, not a promise of where you’ll rank.